ANJ DNA

We apply our Leadership Principles daily, whether we’re brainstorming ideas for new projects or determining the most effective solutions to challenges. This commitment is a key aspect of what makes Amazon unique. We ensure these principles guide every project we undertake, always prioritizing the customer experience above all else to deliver the best results for them.

Leaders focus on the customer first and then work backwards to meet their needs. They are dedicated to earning and maintaining customer trust through consistent effort. While they remain aware of competitors, their primary focus is always on delivering the best for the customer.

Leaders demand innovation and creativity from their teams, constantly seeking ways to simplify processes. They stay aware of external trends and welcome new ideas from all sources, never confined by the mindset of “not invented here.” As they embark on new initiatives, they understand that their efforts may be misunderstood for extended periods.

Leaders are committed to lifelong learning and constantly work on self-improvement. They embrace curiosity, seeking out new opportunities and taking action to explore them.

Leaders set exceptionally high standards, often perceived as demanding. They constantly raise the bar, pushing their teams to deliver top-quality products, services, and processes. Leaders make sure defects are addressed before they progress further and ensure problems are resolved in a way that prevents them from recurring.

Leaders think big. Thinking small limits potential. Leaders set and communicate an ambitious vision that drives results. They approach challenges with a unique perspective and seek out innovative ways to serve customers.

Achieve more with fewer resources. Constraints foster creativity, independence, and innovation. Expanding headcount, budgets, or fixed expenses doesn’t earn extra credit.

Leaders listen carefully, speak honestly, and show respect to others. They are openly self-critical, even when it feels uncomfortable or embarrassing. Leaders don’t assume their own or their team’s actions are flawless. They measure themselves and their teams against the highest standards.

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In business, speed is crucial. Many decisions and actions can be reversed and don’t require lengthy analysis. We prioritize taking calculated risks.